Although a promotional torch is usually only utilized as a small token during large campaigns, they gain your business a wide deal of exposure when imprinted with your company name and brand. It is true, that a promotional torch is not as durable as a more expensive torch may be, but this does not render them useless, in fact a promotional torch is the perfect way to get attention drawn to your company.
Rather than looking at promotional torches as being functional objects you can instead focus on them for their sheer aesthetic and novelty value. This opens up a wide range of new and creative design options that would otherwise be unattainable. Try thinking of it this way; you are not creating a torch that a plumber will use under someone’s broken sink, but rather a promotional torch that your clients will take home probably show option or family and even bring back to the office and show to their coworkers.
If your company is looking for a serious torch maker, there would be no way that you could consider creating a hot pink starfish shaped torch. However since this is a promotional torch a hot pink starfish shaped torch may be just what you’re looking for if you’re promoting a cruise line or a fish store. In fact choosing a specialty shaped promotional torch may actually move your promotional torch from being a disposable novelty into a curiosity that may be kept around for a long time. There are no guarantees of course that your specialty shaped promotional torch will make this jump however you might as well stack the marketing deck in your favor anyway that you can.
With a promotional torch, you can take creativity even further then the shape and color; you can change the color of the light as well. Since a promotional torch uses an LCD light bulb, it is possible to order the bulbs in various colors. Let’s take the car for example, you can choice to change the color of the light bulb to red, and make the taillights light instead of the headlights. This is something that may be able to be done with a more serious torch, however it would take away from it’s functionality, thus turning it into a promotional torch anyway.
You can also decide to go a little further with your promotional torch and include a tricolor light, of red, green and blue. These are a little more expensive then a regular white bulb, however they make a greater impact on the audience. These types of promotional torches are best used at large company events or conventions.
